#Content
Marketing

We
Digital

Diversify your lead generation through authentic storytelling that connects.

Content is the currency of the Internet. Content serves three functions for your audience: it informs them, it entertains them and provides them with an opportunity.

Content is Currency of the Internet.

Content is the currency of the Internet. Content serves three functions for your audience: it informs them, it entertains them and provides them with an opportunity. These are all very important reasons why content is the single most important feature of your inbound marketing strategy. It advocates on your behalf and has the ability to persuade prospects and customers alike through a unified, simple message.

Before you are able to win over and create brand evangelists, we become your biggest advocates and share our enthusiasm about your brand through creative content marketing. Our content stylists craft a true, honest narrative about your brand. We create a desired, authentic brand identity that will differentiate you from others and give customers a native experience that is true to who you are.

What is Content Marketing?

Content marketing is a marketing strategy where you create and distribute high-value and engaging content that will help convert prospects into paying customers.

Content marketing, at its core, is an effective outreach campaign. Content marketing is the means by which you introduce your brand to your intended audience and accelerates lead flow. An effective campaign is when you are able to tell your story. Your story should convey your mission and vision in a way that connects with your audience. We will diversify your lead generation through simple and authentic storytelling that leaves a memorable impression. Good stories stir up emotions and result in meaningful connections. With fine-tune and hone your story, and deliver it to the world.

content_marketing
01.
Audit

We perform a qualitative analysis of your content that will uncover the gaps that exist in your story.

02.
Create

Content is king. Captivating content is the backbone of any successful SEO campaign – great content drives qualified leads and results in conversions.

03.
Strategize

We deliver the right content at the right time and ensure you are meeting your customer at important checkpoints.

04.
Governance

Content governance is a set of guidelines that determines the when, where, why and how of content publishing and creation.

We Create, Manage and Safeguard Content.

Content marketing, at its core, is an effective outreach campaign. Content marketing is the means by which you introduce your brand to your intended audience and accelerates lead flow. An effective campaign is when you are able to tell your story. Your story should convey your mission and vision in a way that connects with your audience. We will diversify your lead generation through simple and authentic storytelling that leaves a memorable impression. Good stories stir up emotions and result in meaningful connections. With fine-tune and hone your story, and deliver it to the world.

Audit

At the cornerstone of sound content marketing is a comprehensive content audit – we will locate and collect your content assets.

Creation

When it comes to powerful and purposeful content, there are a lot of different components – it needs to be purposed around your strategies and objectives.

Strategy

We make sure that you are meeting your customer at important checkpoints across their journey – we offer different types of content and strategize around them.

Governance

In order to extend your content and make an impact on diverse digital platforms, from social media channels to on-page sources, you need content governance.

Content Promotion

We leverage content marketing to promote your brand image and build your online presence. A visitor is an opportunity for conversion, which could result in a sale or a subscription.

Increase Visibility

With so much content and information cluttering the web, it is very difficult to get someone’s attention. We help you stand out by helping you be different, persuasive and informative.

BRAND EVANGELISTS

We use content to transform visitors into brand evangelists who are passionate about what you do and help spread the word about your company. We build trust between you and your audience.

So What’s Next?

Let’s Work Together.
hello@thesmashagency.com