The strategic force behind The SMASH Agency Brand
Nicola Toner
BA (Hons)
Marketing & Business
MCIM
A straight-talking business consultancy built on clarity, confidence, and no-fluff planning. With a career spanning over three decades, Nicola has headed up high-performing teams for international household brand names, leading major marketing campaigns, new product launches, and multi-channel strategie
BA (Hons)
Marketing & Business
MCIM
A straight-talking business consultancy built on clarity, confidence, and no-fluff planning. With a career spanning over three decades, Nicola has headed up high-performing teams for international household brand names, leading major marketing campaigns, new product launches, and multi-channel strategies that delivered impact on a global scale.
Her deep understanding of consumer behaviour, market positioning, and business planning has made her a trusted advisor for founders, CEOs, and small business owners ready to take their next big leap. Whether it’s working out what to sell, who to sell it to, or how to launch it, Nicola brings a practical, proven approach rooted in experience, not theory.
Known for her sharp insight, unshakeable accountability, and signature sense of humour, Nicola’s no-nonsense strategies have helped transform businesses from stuck and scattered to streamlined and scalable. She’s not here to play games, and neither are the people who work with her.
From international boardrooms to kitchen-table start-ups, Nicola has one mission: to help business owners smash their way to success through strategy, structure, and bold decision-making.
Memberships & Alumnus.
